Welcome to Brunch, at First Watch!

Jeff Jones
Jeff Jones
Published on October 21, 2025

It’s time for an upgrade on Schillinger Road from O’Charleys… to FIRST WATCH!

And I couldn’t be more excited about the news: the acclaimed breakfast-brunch spot First Watch is coming to the Mobile, Alabama area! If you know me, you know I’m always on the lookout not just for homes, but for lifestyle upgrades that make our community even more appealing. A new First Watch means more than just a new eatery—it’s another marker of growth and convenience for our area.

Why This Is Big for West Mobile

Living in West Mobile, I keep my finger on what adds value to our neighborhoods—from school zones to weekend brunch spots. A national chain like First Watch choosing to open here signals a few things:

  • Growing market vitality: It shows there’s enough demand locally to support a restaurant with nationwide standards.
  • Lifestyle amenity upgrade: For families, professionals, retirees—anyone, really—a reliable, high-quality breakfast/brunch place is a plus.
  • Neighborhood draw: Whether you’re showing a home or just hosting friends, saying “Hey, we have a great new breakfast spot nearby” adds a little flair.

A Taste of the Menu & What to Expect

While each First Watch location may have unique offerings or seasonal specials, their core menu is consistent and high quality. Here are some of the standout options and what I’ll be ordering when I visit.

Breakfast Classics

  • The “The Traditional” gives you two cage-free eggs any style + choice of meats (bacon, turkey sausage, etc.). First Watch Menu+1
  • The “Tri‑fecta” pairs eggs, a multigrain pancake or waffle, and your choice of meat—a great way to sample everything. First Watch Menu+1

Healthy / Light Options

  • The “AM Superfoods Bowl”: coconut milk chia pudding, fresh fruit, granola, artisan toast with almond butter. Lighter, full of flavor. First Watch Menu+1
  • “Avocado Toast”: artisan whole-grain toast with smashed avocado, lemon, EVOO, and two basted cage-free eggs. Healthy and satisfying. First Watch Menu

Seasonal & Creative Dishes

  • The “Elote Breakfast Burrito”: chorizo, scrambled eggs, seasoned potatoes, cheddar & Monterey Jack cheeses, black beans, avocado, in a wheat tortilla — and it’s got flair. First Watch
  • Juice bar and fresh-squeezed items: Their “Project Sunrise” coffee and fresh juices are part of the draw. First Watch+1

Why It Appeals in Our Area

  • For families: A range of options for adults and kids.
  • For health-conscious folks: Clear lighter choices.
  • For brunch fans: A reliable spot for catching up with friends.
  • For real-estate watchers: This kind of addition boosts neighborhood perception.

Menu Items

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